Coins for Change article

COINS FOR CHANGE
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Waddle around and make a difference
Between December 14th and 24th, 2007, children can donate virtual coins they’ve
accumulated through playing games on Club Penguin to real world causes.
Coins for Change seeks to empower children to choose a cause that matters most to
them and affect real change.
During the Coins for Change campaign, visitors to Club Penguin can choose to support
the environment, children’s health or children in developing countries. At the end of the
campaign, the New Horizon Foundation, a charitable organization started by the cofounders
of Club Penguin, will donate a total of 1 million dollars real cash to three
charitable organizations that represent those categories.
The childrens’ donations will directly determine what percentage share of the 1 million
dollars each organization receives. The results will be announced in Club Penguin on
December 25th.
The three organizations have been selected based on their commitment making
sustainable change in the world and addressing issues that are important to kids.
The three charitable organizations chosen to share in the $1 million dollar donation are:
ENVIRONMENT – World Wildlife Fund (WWF) – www.worldwildlife.org
For more than 45 years, WWF has been working to protect our living planet and helping
to build a future where people live in harmony with nature. WWF works to save nature
by conserving species and protecting their habitats; by ensuring our use of natural
resources is sustainable, and by helping individuals, companies and governments
reduce pollution.
CHILDREN’S HEALTH – Elizabeth Glaser Pediatric AIDS Foundation –
www.pedaids.org
The Elizabeth Glaser Pediatric AIDS Foundation works to prevent pediatric HIV infection
and to eradicate AIDS in children through research, advocacy, and prevention and
treatment programs. Internationally, the Foundation has reached nearly 3.6 million
women with access to services to prevent the transmission of HIV from mothers to
babies, and through the Foundation’s programs more than 2.8 million women have been
tested for HIV.
CHILDREN IN DEVELOPING COUNTRIES – Free The Children –
www.freethechildren.com
The world’s largest network of children helping children through education, Free The
Children has built more than 450 schools around the world and reached more than one
million youth through outreach programs in North America. The organization’s primary
goals are to free children from poverty and exploitation and free young people from the
notion they are powerless to affect positive change in the world.